Bringing “Visual” to Virtual Business

Posted on 10. Nov, 2011 by officebeam in Marketing Tips

The way we do business has changed significantly. We often make transactions with people and businesses that we have never met in person. We are connected to people on all kinds of social Facebook, Twitter, LinkedIn and other social media outlets. Sometimes new clients are  tad bid uncomfortable with working with web designers, consulting professionals, social media gurus, and even me as a Virtual Assistant– all because they want to see a face. Although you may be all over the Internet with profiles, kudos, a BBB A+ rating, even Recommendations on LinkedIn, people want to see your face, body language, and hear your voice all at once.  What I’ve been doing is inviting my clients to meet me on Skype. Our initial complimentary consultation is held on Skype at an agreed time. My clients get to see my smile, hear and see my confidence, and witness my professionalism for themselves. They can also put a name with a face and this helps build a great foundation for the relationship.

I’ve discovered that sometimes clients get nasty when they’ve never seen you. I can’t tell you how many rude emails I’ve gotten IN ALL CAPS, and unfriendly demands come through via text, email, and even over the phone. It’s amazing that I never have that problem when I’ve seen my clients face-to-face via Skype or otherwise.

I though about it and it hit me, I guess it’s sort of the same thing that bill collectors or customer service representatives experience when they are on the phone at a call center. How many of us have gotten ugly with someone we’ve never met and know that we don’t have to face?

I think its very important to connect visually with clients. When doing business, remember we are still human (even though highly dependent on technology) and we still have a natural tendency to want to use our eyes to see how things are. Our visual perception is there for us to interpret information, don’t forget to show people who you are, especially if it will make them more comfortable with doing business with you.

Of course Officebeam is on Skype. You can find the owner Aqeelah on Skype doing EST business hours, just search for “Aqeelah.Taheerah” and someone from Officebeam will be available to chat with you live.

We can’t wait to meet you!